Case Study

Gameday Couture

In 2010 GameDay Couture was just an idea, today they’re a national brand that is sold in 2000 stores, and work closely with more than 150 NCAA and NBA teams.


How We Helped GameDay Couture Scale, While Also Mitigating Inventory Risk

After making a deal with Dallas Mavericks owner Mark Cuban on Shark Tank, GameDay Couture went from $1M in sales in 2017 to $18M in 2018. Partnering with Cuban was the catalyst to GameDay becoming a national brand partnering with 150 NCAA and NBA licenses and 2000 retailers. However, this top line growth offered an interesting challenge, speculative forecasting and an increased risk of sitting on inventory. In order to scale profitably beyond $18M, GameDay had to look to SunFrog Shops.


Taking GameDay Couture to The Next Level


After taking on investment and partnering with Mark Cuban, GameDay had grown exponentially overnight. Partnering with 2000 retailers, and acquiring 150 licenses, meant having to increase inventory and forecasting almost 12 months in advance for the volume that could be anticipated. Increasing inventory risk and exposure to losses.


Transitioning from a traditional large volume wholesale model to a print-on-demand model presents many unique opportunities. SunFrog Shops allowed GameDay the ability to scale their sales exponentially without having to invest a single dollar in inventory. Shirts are manufactured only when an order is made. Inventory risk is mitigated and daunting forecasting eliminated, allowing GameDay to concentrate on marketing and driving top line revenues, knowing their bottom line is secured.

Annual Savings


Return Users


Sales Increase


Traffic Boost



“I can’t believe it took us this long to make a change. So happy that we did. Numbers don’t lie.”

John Doe, Divi CEO

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